Brand Clarity Guide

Self-Paced

Everything you need.
On your own time.

Six sections, a walkthrough video for each one, and a 47-page workbook you actually fill in. Six weeks of guided prompts land in your inbox to keep you moving, so it doesn't end up in a drawer like every other worksheet you've been handed.

$480one time

14-day guarantee. Lifetime access, including updates.

What's included.

  • ✦The six-section workbook
  • ✦A walkthrough video for every section
  • ✦Six weeks of guided email prompts
  • ✦Lifetime access, including updates

You do the work. We give you the framework, the videos and the prompts that keep you at it.

Six sections.
One clear brand.

  1. 01FoundationsFind the reason your business exists that has nothing to do with money — and the sweet spot where it actually makes you money.
  2. 02Brand StoryBuild a story people repeat for you, using the same three-part structure behind Nike, Russ, and Gary Vee.
  3. 03Your OfferStop selling what you do and start selling what changes. Then audit it against the Value Equation.
  4. 04Your Ideal ClientStop writing for everyone. Get specific enough that the right person feels like you've read their mind.
  5. 05Go-To-Market StrategyTurn clarity into a system — where people find you, how they warm up, and what makes them decide.
  6. 06Your Action PlanLeave with a dated 90-day plan — not a document you file away and never open again.

Plus the 47-page workbook, with every framework as an exercise you answer about your own business.

What you walk
out with.

  • ✦Your Core Purpose in one sentence
  • ✦Your 3 to 5 Core Values
  • ✦Your Brand Story Statement, ready for your About page and pitch decks
  • ✦Your "I believe" statement
  • ✦A one-sentence description of your ideal client
  • ✦The three levels of problems you actually solve
  • ✦Your Offer Positioning Statement
  • ✦Your social media bio
  • ✦Your website headline
  • ✦5 email subject lines
  • ✦3 content hooks
  • ✦Your Mirror, Vision, and Bridge messaging statements
  • ✦Your 3 to 5 content pillars
  • ✦A Top 10 outreach list
  • ✦A one-page Messaging Cheat Sheet
  • ✦A one-page Brand Messaging Framework
  • ✦A 90-day action plan

Start today.

Best for new businesses getting started. Every session and review is run by Dustin Kennon, founder and creative director at Top Shelf Media Company. He's been building brand strategy, content, and online execution for service businesses since 2018, including seven-figure operations.

$480. 14-day guarantee. Do the work, and if you don't finish with more clarity than you started with, email dusty@topshelfmediaco.com and we refund you in full.

You can move up a tier any time before your session and pay only the difference. Compare all three